Cahootify is an online platform that enables individuals to upload their media projects and create a work portfolio that shows other individuals who they are and what skills they possess. Cahootify allows users to create and share projects that they want to start with the help of others who use Cahootify, this enables other individuals to select roles they want to partake within the projects people have shared. Through this people are able to get projects completed while the individuals who helped them complete their project are able to spread their name through helping with the projects they chose to partake in, which results in people building up their online presence while gaining contacts within their industry.
Importance of an online presence and how to create one?
With the Internet now taking over the application service for employers it is becoming increasingly important for individuals to build up an online presence, especially filmmakers. Individuals are able to spread information and work that they have created within seconds on different social media platforms. Therefore depending on your industry and offering this could open the doors to employment which people may not have been able to get without an online presence.
In regards to a filmmaker it is extremely important for them to build an online presence, as it is there most powerful marketing tool. However it is not always an easy ride, as one negative comment about you or your work can hinder your online reputation, which can result in your online presence being damaged. Therefore creating and maintaining work and giving information on what you do and hope to achieve is extremely important.
A filmmaker should be using a range of different social media platforms as active users can help get you and your work trending while connecting with potential clients and work colleagues is easily done on social media platforms. Google alerts is also something a filmmaker should be using, as you need to be able to see what is being said about you on the Internet. The quickest way to achieve this is by setting up Google Alerts for your name.
When using different social networks it is extremely important that a filmmaker uses photos and says things that are suitable for others to see on the Internet. Online communities are quick to judge so avoiding inappropriate language, having prejudiced views and using inappropriate images must be avoided.
It is also important that you remain active online, you need to do more than just posting your content. You should join filmmaking forums and groups. You need to start conversations. Join communities that are relevant to your work. Through joining these communities other members will learn to respect to you and will share your work with others who have the same interests as you. How do you expect anyone to remember you if you don’t join in and start discussions?
How can Cahootify help?
Cahootify is a newly created online platform that calls itself an online project portfolio and team-forming platform for the creative production industries. Cahootify enables people to recruit and get involved with projects that will benefit them. In return you can offer their hard work anything whether it be cash or chocolate, it’s completely up you!
One of Cahootify’s most effective features is their search bar because it lets you search by name, skill or projects and location. This means that you can search to see if there is someone you know that you want to be a part of your project. You can search for people with specific skills that you know you need someone to have for your project. It is also important that they have featured the location search because you may need someone local to work on your project rather than across the world.
Cahootify uses folksonomies as users are able to use tags to show each of their skills, this means that when someone searches for a specific skill all users with the tag they have searched will come up. Cahootify also features your hometown and country on your profile; this is extremely similar to Facebook as you can search for someone using their hometown and country of living.
Cahootify also uses taxonomies on users profiles, due to the projects they have created or been apart of have been organised in date order. This means that people are able to navigate around their portfolio to see whether the users work has gotten better over time and whether that person is still an active user on Cahootify.
There is more to it than just Cahootify
Filmmakers must use major social media websites along Cahootify to promote themselves. If a filmmaker is just going to use Cahootify then they are not going to be able to promote themselves on a larger scale. Cahootify is a specialised site, which targets a niche market. Cahootify is connected to social media websites like Twitter, Facebook, Instagram and Linkedin. Cahootify often advertises roles in different projects on twitter and Facebook while on LinkedIn Cahootify keep people up to date with news and new job opportunities.
Cahootify isn’t the best website for active online communication so using Facebook alongside Cahootify is extremely important. Facebook has a messenger feature, which enables project members to create a private chat where they are able to connect and communicate with each other easily. Twitter also has a private chat, however all you must ‘follow’ each other to be able to message each other. Therefore using Facebook as a form of communication is the best way to go. Facebook also uses taxonomies such as pages and groups; these are great ways for a filmmaker to create a page or group to bring together their fans or people who have worked with them. The groups they create can be private, open or hidden while what goes on in the group can be controlled by the admin
Twitter is the best platform to get others talking about you and your work. With an average of 307 million active monthly users twitter is the most powerful way in getting you and your work spread. Twitter also enables you to keep in touch with the public and other filmmakers you want to connect with. It also allows you to connect and build relationships with people through the tweets you tweet and the work you create. It also lets you identify others who are using the hash tag you have created to spread your work.
YouTube is obviously the site best tailored for your video uploading and sharing. YouTube is an established platform with millions of users tuning in each day, therefore your film work is more likely to get views on YouTube compared to any other social media platforms. The video hosting site enables users to ensure that there video content reaches the right target audience. Tags and categories can be added to your video, which helps filmmakers get their content to the right audience.
Cahootify is more like an online community as the website has been formed from people that have no relationship to each other, the people on Cahootify are all brought together by a shared interest or goal. Social networks such as Facebook, Twitter and Instagram are held together by pre-established relationship such as friendship and family while people join to help maintain or reconnect with relationships they have or have previously had with people.
While Cahootify is still a small online platform I believe that it will always need social network sites such as Facebook, twitter and YouTube to help promote filmmakers and their work. Filmmakers will need to use other social media platforms to keep active and keep a fan base growing. However through more funding I believe that Cahootify can grow into a successful online platform that will benefit filmmakers and other people within the media profession as it gives people the chance to be a part of a project that would be extremely difficult to be a part of in the real world.
By James Adcock
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